The General Mills Playbook

Introducing The General Mills Playbook, a high-energy, high-utility campaign from General Mills that turns everyday moments into a well-executed game plan. Just like a coach draws up plays, we’re drawing up breakfast blitzes, snack strategies, and easy dinner moves using delicious, dependable General Mills products.

Whether you're navigating the school year or gearing up for Sunday football, we've got the game plan to get it done. To serve up big plays as bite-sized wins at home, we’re teaming up with a true voice of the game, all-star NFL broadcaster, Erin Andrews who’s been part of football families for years. In the end, it’s not just about feeding friends and family — it’s about making the right play, whether it’s scoring smooth school mornings or bringing everyone together for a big game blowout.

CW: REDMOND PEIRO - CD/AD: OLEG SARKISSOV