Kia US

From co-directing content captures across America to writing copy cross-legged on an NBA court, check out some of my highlights for Kia below.

Numerals Tour, LA International Auto Show, Kia Spotify Debut, Kia Center, and a creative collection of social media.

CW: REDMOND PEIRO - AD: ASHLEE EAKIN

Kia Numerals Tour - Integrated Campaign

The 2024 Kia Numerals Tour was a simple yet engaging idea - take the ‘2024’ numerals on a road trip to Times Square for the New Year's celebration. With the EV9 leading the way, Kia showcased more than the arrival of the new year; it offered a peek into the innovations that lie seemingly just over the horizon. The tour's personalized "postcards from the future" feature provided a moment for attendees to pause and reflect, allowing them to send their future selves a message filled with dreams for 2024.

@kiausa Charging into Times Square with the future in tow. @timessquare.nyc #KiaNYE #KiaEV9 #BallDrop ♬ original sound - Kia America

LA International Auto Show - Content Capture

Kia’s exhibit at the Los Angeles International Auto Show was a preview of innovation, with the Sorento X-Pro taking center stage. Our creative vision came to life in a carefully orchestrated narrative that highlighted the synergy between LA’s electric energy and Kia's cutting-edge designs.

@kiausa Rewind through LA’s fast lane to the future. Catch all the big moments of the #LAAutoShow.#KiaSorento #KiaEV3 #KiaEV4 #KiaEV9 #ev #carsofthefuture #evtech #suv #offroad #timelapse ♬ original sound - Kia America

Kia Spotify Debut - Community Engagement

In a playful leap to Spotify, Kia orchestrated a community engagement activity, inviting Instagram users to shape a collective festive playlist. The collaboration was created in concert through a series of Instagram stories, culminating in a playlist that became a heartwarming soundtrack for holiday road trips.

@kiausa New spin on courtside. 🔄🏀 The Kia Center (@Kia Center) #KiaEV6 #EV6 #Reveal #Basketball #Stadium ♬ original sound - Kia America
@kiausa

Take a wild ride through the newly-named Kia Center! 🤙

♬ original sound - Kia America

Kia Center - Content Capture

In the heart of Orlando, the Kia Center took center stage, blending entertainment with Kia's next-gen capabilities. Our goal was an immersive experience, inviting audiences to virtually join the opening day buzz through engaging digital content.