Play a Part for Parks

Let’s celebrate the dual heroes of cinematic history and everyday life—America’s National Parks and the viewers who help protect them. With so many iconic films set against the stunning backdrops of National Parks, these treasured landscapes have become as memorable as the actors and stories they support.

“Play a Part for Parks” draws a direct line between the National Parks’ heroic presence in movies and the heroism of viewers who support them by watching curated film collections. For every hour spent watching, General Mills and Amazon will donate to the National Parks Foundation, helping to protect and preserve these iconic American landscapes.

CW: REDMOND PEIRO - CD/AD: OLEG SARKISSOV

Festival of Media, North America Awards | Shortlist - 2025
Ended with the highest sales of any Amazon portfolio campaign to date.